Paramount rebrand is final throw of the dice for the company to be a streaming leader
So long ViacomCBS, we hardly knew ye. Less than three years after re-merging, ViacomCBS has ditched the branding to fly under the flag of Paramount Global. This, combined with a pledge to invest more than US$6 billion in content by 2024 has seen the company capture headlines all around the world as a major statement […]