India’s Zee One debuts on Rakuten TV in Germany, Austria and Switzerland

Indian entertainment and Bollywood channel Zee One has joined FAST operator Rakuten TV across German speaking markets.

India’s media giant Zee Entertainment launched the FAST channel Zee One on Rakuten TV in Germany, Austria, and Switzerland in December.

Zee holds more than 1.3bn viewers globally, produces over 500 hours of content each week and over 80 TV channels, according to the content provider.

The FAST service provides content ranging across action, comedy, drama and romance. Zee TV and film titles to debut on Rakuten TV include Jamai Raja, Kundali Bhagya, Jodha Akbar, Happy New Year, and Pardes.

Ashok Namboodiri, chief business officer of International Business at Zee, said “The launch of Zee One on Rakuten TV signifies our strategic targeting of the German audience that will not only elevate our channel but also contribute to Rakuten TV’s expanding viewer base. I am deeply grateful for the strong bond we have established and look forward to nurturing it in the future.”

Punit Misra, president of content and international markets at Zee, said, “I am glad that Zee One will now expand it’s reach to audiences on Rakuten TV. We will strive to delight our viewers and earn their love through thousands of hours of engaging content we will serve on the platform. Beyond bridging nations, this endeavour will facilitate cross-cultural understanding, as we bring to people the rich cultural heritage of India through content which will be in the language of the people on this platform.”

Rakuten TV’s spokesperson added: “We are extremely pleased to have launched the channel on Rakuten TV. Introducing Zee One to our platform enhances the value we offer, providing a diverse yet and culturally rich content selection. We firmly believe that this partnership will yield lasting success, and we look forward to further building and nurturing our relationship with Zee.”

Zee One can be accessed on the Rakuten TV app, pre-installed in main smart TVs or downloadable to mobile devices.