Sky extends basketball deal

The British Basketball League has extended its broadcast partnership with Sky Sports to continue to provide British Basketball League and Women’s British Basketball League coverage for the fourth consecutive season. 

Fans will see one game from the UK game’s top professional league live each week on Sky Sports’ linear and YouTube channels. Live games will be broadcast on Sky Sports and NOW on Thursday and Friday nights, with the League set to provide the highest quality broadcast experience in its history, anchored by an all-new studio show.

As part of the agreement, Sky Sports and NOW will show live action from the Championship, as well as the key fixtures during the season including the Men’s and Women’s Trophy Final, All-Star Game and the showstopping end of season Playoffs, including the Final at The O2.

In addition to games broadcast on Sky Sports, British Basketball League matches will be available to watch live on the League’s YouTube channel.

The league will be running the presentation of its broadcast games from an all-new production hub with a state-of-the-art virtual studio.

The British Basketball League’s Head of Broadcast, Mani Gill, said: “The League is delighted to once again be partnering with Sky Sports for a fourth consecutive season to continue to bring the best of the action from the Men’s and Women’s League’s to fans across the country. Sky has given us a platform to help basketball grow exponentially in recent years, it’s great to have their continued support and we know fans will be thrilled with the broadcast experience they’ll enjoy this season.Fans can expect the highest quality broadcast presentation throughout the season, with a star studded line up of talent on hand to present, analyse and commentate on the thrilling on-court action from across the Men’s and Women’s League.”

Helen Falkus, Director of Multi Sports at Sky Sports, said: “Domestic basketball continues to go from strength to strength and so we’re delighted to be able to continue to bring our viewers more of the action from both the men’s and women’s competitions. We’ll continue to showcase the Men’s and Women’s British Basketball League on our linear channels as well as YouTube as we look to continue to grow the game in the UK.”