AMC Networks names Kim Granito head of marketing, replacing Len Fogge

AMC Networks has promoted its longtime marketing exec and EVP of integrated marketing and AMCN Content Room, Kim Granito, to head of marketing. 

Granito replaces Len Fogge who is retiring and steps down next month after being president of marketing in May last year. Based in the New York hub she will report to AMC Networks CEO Kristin Dolan.

Her new position sees her tasked with overseeing marketing and brand strategy, including media and performance marketing, creative, digital and social for the company’s U.S. portfolio of entertainment brands.

She will also continue to oversee integrated marketing, creative, production and events, and the digital and franchise studio for the Content Room, AMCN’s branded entertainment division.

Granito’s career spans more than 25 years of experience across consumer and integrated marketing, production and events, and digital media and social, joining AMC Networks in 2011. In her current role, Granito built and led a consolidated integrated marketing team and launched AMC Networks’ award-winning in-house branded entertainment and creative studio, Content Room, and its franchise and digital studio giving advertisers full access to AMCN’s premium content through award-winning creative executions.

Previously, she spent seven years at the company’s IFC network, where she built integrated marketing, digital media and consumer social groups when the network went ad supported, and worked across consumer and integrated marketing to create campaigns for hit series.

Prior to AMC Networks, the exec has held stints at Viacom and NBCUniversal, as well as, Syfy where she was a key architect in building the channel’s consumer-facing footprint and advertiser positioning in-market.

“Kim is a seasoned creative leader with a proven ability to drive ad sales partnerships, develop innovative marketing opportunities and launch brands and campaigns that drive audience engagement and grow revenue,” said Dolan. “As we continue to leverage the full value of AMC Networks’ award-winning brand portfolio, excellent content and expanding distribution footprint, we look forward to Kim bringing her creative and operational expertise to elevating our brands and forging stronger connections with audiences.”

“AMC Networks’ collection of distinct brands, premium originals and massive fandoms have endless potential,” said Granito. “I look forward to leveraging the full marketing spectrum to unlock our portfolio’s unique value proposition for both our audiences and partners.”

Tags: AMC Networks

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