Tubi and Vice strike content deal

Elon Musk

Tubi and Vice have signed an exclusive content deal to debut eight Tubi Original documentaries.

The Cult of Elon leads the slate which follows the story of Elon Musk and Tesla’s success, examining his path to becoming one of the most influential (and controversial) businessman by creating an immensely powerful cult of personality.

The remaining documentaries will explore themes of chatbot technology, mass shootings in the US, and ticket scalping, which will debut throughout this year.

“VICE has a longstanding reputation of award-winning investigative storytelling and we’re excited to expand Tubi Original Documentaries with their expertise,” said Adam Lewinson, chief content officer, Tubi. “These original documentaries will raise the curtain and spark conversation on stories that tap into today’s cultural zeitgeist, including ticket scalping, chatbots and the rise of online vigilantism.”

“We’re thrilled to partner with Tubi to take a deep dive into some of today’s most timely and compelling issues with these eight brand-new documentaries,” said Morgan Hertzan, president of Global TV at VICE.