WSC to provide automated highlights for British Basketball League 

The British Basketball League (BBL) has announced a three-year partnership with automated AI-based video company WSC Sports.

WSC, which  works with over 250 sports leagues and broadcast partners including DAZN and La Liga, will use its automated AI highlights creation system to allow the BBL to deliver content across all of its platforms, clubs, players and to media outlets across the globe. 

This will translate to assets like Top Ten montages, condensed game highlights and short clips of the best plays throughout the 2022/23 season.  

Joe Edwards, BBL’S head of marketing and communications, said: “We’re absolutely delighted to be partnering with WSC Sports, their system will allow us to effectively provide an unprecedented amount of the best video content to our loyal existing fanbase, as well as new supporters around the world. With every game live across YouTube, BBL Player and Sky Sports this season, this partnership adds to our growing desire to highlight the growth of the league during an exciting time for the sport. I’m sure supporters will be excited to see all of the content across our various platforms this season.”

Ross Munro, head of commercial, UK, at WSC Sports said: “We’re excited to partner with BBL at such a pivotal time for the league. The sky’s the limit for the growth of British basketball and we’re delighted that our technology is being used to contribute to that growth, while at the same time delivering more BBL action to basketball fans in the UK and around the world.” 

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