beIN partners with Globecast in Asia Pacific region

beIN Media Group has agreed a deal with Globecast for media processing and delivery services for its beIN Asia Pacific division.

The Singapore-based business operates across 11 countries in the region, and offers a comprehensive line-up of sports coverage across linear and OTT in Thai, Bahasa, Cantonese and English

Globecast will provide a wide range of services including cloud and on-prem playout, sports contribution services and content management. The company is also supplying satellite, fibre and IP streaming distribution. Globecast will also host the sports provider’s OTT platform for the region as well as providing the ability to create and distribute pop-up channels as and when required.

Shakunt Malhotra, managing director of Globecast in Asia, said: “We are a global company with the technical resources and operations to provide a seamless end-to-end service, not least across the highly valuable and competitive sports market. We are highly connected internally and externally, allowing easy content contribution, fully managed media processing, playout and distribution.”

Sabil Salim, vice president media technology and operations of beIN Asia Pacific, said: “As a major sports broadcaster with a wide array of live events, we had to ensure that we partner with a media services company that can meet our requirements and align with our goals. 

“This isn’t only about the very impressive technical capabilities Globecast has demonstrated, it’s also about the fact the company has a significant background in sports. This is very much about the quality of the content – vital to sports fans – and the fast, flexible way this can be gathered, processed and played out across multiple languages and cultures. They genuinely understand the demands of sports fanatics, which is at the heart of what we do.”

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