Amazon has sold more than 150 million Fire TV devices.
The company has revealed that it has surpassed the milestone worldwide, with the company offering a wide range of streaming devices and smart TVs running the OS. Amazon first launched the Fire TV brand in 2014.
The news came as a part of Amazon’s quarterly results, where the company revealed that it is to increase its Prime subscription cost by 17% in the US.
Amazon has also announced an expansion into automotive entertainment, via a partnership with BMW. The new in-vehicle experience will allow passengers to use Alexa or on-screen touch controls to access more than 1 million TV episodes and movies on Fire TV. The first major launch of this will be in the US with BMW’s new 31-inch Theatre Screen for rear-seat passengers.
Elsewhere, Amazon has revealed its most popular Prime content for the year. It said that its high-budget fantasy drama The Wheel of Time was the most-watched streaming show on the week of its release, according to Nielsen. The series was watched for more than 1 billion minutes during that opening week.
The company also experienced highs for its sports content in the UK. Its coverage of Manchester United vs Arsenal became its most-watched Premier League match to date with more than 4 million viewers.
