Mediapro’s forthcoming premium French football channel Téléfoot is set to strike a partnership with Netflix that will see both services offered to subscribers for €30, according to a report by French sports paper L’Équipe.
A deal with Netflix to offer the services as a joint bundle would represent a saving to consumers. Mediapro chief Jaume Roures has indicated that the basic price of the Téléfoot offering will be around €25, while the basic Netflix offer is €7.99.
Under the terms reportedly being discussed, football matches offered by Téléfoot would not be directly available via Netflix and the two services would remain distinct.
However, the partnership could serve to popularise the Mediapro service, set to launch in three weeks, which has so far struggled to win recognition from the French public. According to an NPA Conseil study, only 7.2% of respondents declared themselves interested in paying for the service.
The tie-up with Netflix comes after Mediapro confirmed reports of an alliance with Altice France’s RMC Sport and SFR, which will see Téléfoot co-broadcast UEFA Champions League and Europa League matches from the forthcoming 2020-21 season.
RMC Sport will continue to produce and air the European championships, along with the English Premier League, to which it holds the exclusive rights. It will also remain the exclusive broadcaster of the final phase of the European championships. The free-to-view final of the Champions League will be aired by TF1, while the free-to-view final of the Europa League will be aired on RMC Story.
Mediapro also secured distribution for Téléfoot on Altice’s SFR platform, the first operator carriage deal for the service. The carriage arrangement is for four years until 2024, when Mediapro’s deal for Ligue 1 and 2 rights expires.
Apple TV+ free trial gets second extension digitaltveurope.com/2021/01/18/app… https://t.co/pF4N2n2OvC
24 January 2021 @ 10:00:01 UTC
DTVE: the week in view – Netflix dominated the 2010s but can it continue its stratospheric rise in the new decade?… twitter.com/i/web/status/1…
23 January 2021 @ 19:54:00 UTC
ICYMI: @WarnerMedia taps Alpha Networks for Toonami Max development digitaltveurope.com/2021/01/22/war… https://t.co/R0zWLoMQRe
23 January 2021 @ 19:10:00 UTC
Share your expert views on the future of digital video and how the pandemic has impacted your business… twitter.com/i/web/status/1…
23 January 2021 @ 15:00:00 UTC
Deliver optimized digital experiences for your customers by leveraging the combination of edge cloud and a global p… twitter.com/i/web/status/1…
23 January 2021 @ 13:00:00 UTC