The streamer has revealed the top 10 most-viewed shows for a range of countries, with the US$15 million-per episode The Crown’s omission most noteworthy in the UK, despite being nominated for a number of awards.
The streamer has published two lists – one for series, and one for Netflix overall. Both lists are entirely made up of Netflix originals, save for Bravo’s Dirty John in the series list, which is distributed by the streamer in the UK.
Documentary The Disappearance of Madeleine McCann was the most popular overall release of the year, followed by Michael Bay’s 6 Underground and Martin Scorssese’s gangster epic The Irishman.
Netflix’s ‘next Game of Thrones’ – The Witcher – was the most viewed series and managed to hit fourth following a heavy marketing push for its December 20 release. Ricky Gervais vehicle After Life was the second most popular scripted series, and Gervais tweeted his surprise at beating out the likes of Stranger Things 3 and You.
Top 10 releases in the UK
Top 10 series in the UK
The US list sees a large number of titles repeated, along with Disney-Pixar’s The Incredibles 2.
The metric by which the lists are constructed has been criticised by some outlets. It has been pointed out that Netflix breaks its viewers down by ‘Starters’ (households that watch at least two minutes of a film or one episode), ‘Watchers’ (households that watch 70% of a movie or one episode in a series) and ‘Completers’ (households that watch 90% of a film or a season of a series), with the former group being selected to construct this year-end ranking.
ICYMI: Amazon eyes $9bn deal for MGM, reports suggest digitaltveurope.com/2021/05/18/ama… https://t.co/IIDpJZDC32
18 May 2021 @ 20:00:00 UTC
ICYMI: Vodafone sees fall in TV base due to COVID-19 digitaltveurope.com/2021/05/18/vod… https://t.co/1jZ76LxsWh
18 May 2021 @ 18:00:02 UTC
Amazon launches free video streaming service MiniTV in India digitaltveurope.com/2021/05/18/ama… https://t.co/5POhJwcqIQ
18 May 2021 @ 17:00:02 UTC