Netflix is continuing its expansion into Israel with the announcement of a distribution deal with Cellcom.
Cellcom, is an Israeli communications group that serves as the country’s largest cellular provider with over 2.5 million subscribers. The deal will see Cellcom serve as a distributor of Netflix in Israel, including through direct access to the Netflix services from the Cellcom tv platform.
In addition to being a cellular provider, Cellcom Israel provides OTT TV services, internet infrastructure and connectivity services and international calling services, as well as landline telephone services in Israel.
Netflix first turned its attention to Israel in 2017, introducing local language versioning and billing in local currency, as well as offering Israeli TV shows.
As pointed out by local publication Globes, this deal with Cellcom will leave satellite broadcaster Yes as the sole Israeli TV service provider not to offer access to Netflix.
ICYMI: London Olympics organiser says Tokyo Games ‘unlikely to go ahead’ digitaltveurope.com/2021/01/21/lon… https://t.co/bNNg8LsfpZ
21 January 2021 @ 21:00:00 UTC
ICYMI: Canal+ taking legal action over football auction move digitaltveurope.com/2021/01/21/can…
21 January 2021 @ 20:00:01 UTC
ICYMI: @PlutoTV gets French in February digitaltveurope.com/2021/01/21/plu… https://t.co/99y8qv7hzp
21 January 2021 @ 19:00:01 UTC
.@nent_group writes down value of studio assets digitaltveurope.com/2021/01/21/nor… https://t.co/No7402uAK9
21 January 2021 @ 18:00:01 UTC
.@STARZ brings Lionsgate Play to Indonesia digitaltveurope.com/2021/01/21/sta… https://t.co/FphnVskrbl
21 January 2021 @ 17:00:02 UTC
