Youth broadcaster QYou Media has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel, to bring The Q India’s linear stream of digital-first content to Indian homes.
“We are always working towards bringing new content and relevant programming for our customers,” said Sunil Taldar, CEO and director of DTH at Bharti Airtel.
“With this partnership with QYou Media, we aim to bring the growing trend of short form video consumption to homes on their TV.”
The Q India’s general manager and co-founder, Sunder Aaron, said: “Our mission at The Q India is to address this need with a powerfully relevant service proposition that is entirely unique in proposition, programming the best Indian video content from digital creators who are streaming across platforms.
“We are delighted to join Airtel, and happy that both platform and advertising partners are beginning to recognise the potential The Q India offers them to reach millions of millennial and Gen Z digital-savvy viewers in their sub base who are now able to enjoy India’s best digital content through The Q India service.”
The Q India is a 24-hour linear stream of premium curated content that launched in December 2017 and is aimed at Indians aged 20-30 years old. Airtel Digital TV claims to reach more than 14 million homes across India.
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