The content delivery network specialist will demonstrate the watermarking solution – which can be deployed in IPTV and OTT services – for the first time at IBC this week.
The new capability uses ContentArmor’s bitstream-based watermarking system – a technology that inserts information into the video bitstream that can withstand video transformations like recompression and cropping.
Edgeware said that integrating this into its TV CDN technology means each stream can have a different code embedded at the edge of the network without any extra processing, resulting in each viewer having their own identifiable version of the content.
“Content piracy existed long before TV and movies were available online,” said Edgeware CMO Richard Brandon. “But selling pirated VHS tapes and DVDs on street corners was higher risk and cost more.”
“Now it’s relatively simple to re-stream live content as it’s transmitting. This ease of access to illegal content is why it’s so vital that watermarking solutions are integrated within delivery networks, especially if they’re purposely built for delivering TV.”
ContentArmor’s vice-president of sales and marketing, Eric Benetiere said: “Our integration with Edgeware’s TV CDN architecture demonstrates the key advantages of bitstream watermarking in edge servers.”
“It allows content owners to put in place an anti-piracy measure that’s more efficient than other options, as it doesn’t require any additional versions of the show to be distributed through the CDN (content delivery network). It’s harder to erase and means content owners can quickly identify specific sources of illegally shared programs.”
Edgeware will exhibit at IBC in hall 14, stand F15
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23 July 2021 @ 19:30:00 UTC