Amazon launched its channels initiative in Europe two months ago, introducing a range of subscription options for Prime members in the UK, Germany and Austria. How big a challenge does Amazon’s entry pose to traditional pay TV operators and what benefits does Amazon’s platform offer content distributers looking to cut through in an increasingly crowded content market?
In Part 3 of Digital TV Europe’s Multiscreen & OTT Series 2017 we interview Amazon Channels chief Alex Green and get feedback from its content partners on how the service benefits them.
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