Cloud technology holds out the promise of new revenue streams for content rights holders and service providers. Addressable advertising is seen as one of the key applications that could potentially deliver on this promise.
In Part 2 of Digital TV Europe’s Multiscreen & OTT Series 2017, we look at the challenges and opportunities facing content providers and TV operators, and assess the collaborative models that could help unlock the potential of using the cloud to target ads to individuals and households.
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