IBC 2011 Q&A: Simon Woodward, CEO, ANT

Simon Woodward, CEO of ANT, spoke to DTVE to discuss the company’s plans for the show.

What has been the most significant development in pay TV technology since last year’s IBC?

Companion devices have had a huge impact on the pay TV industry over the last year. We are seeing the introduction of new TV services to accommodate devices such as the iPad, adding value to subscription packages and reducing churn.

What is the biggest challenge currently facing the industry?

The biggest challenge for the industry at the moment is providing consumers with the ability to find the content they want. There is a great deal of energy going into providing new content and OTT services, but the industry must invest in making connected TVs easier to search and navigate.

What trends do you expect to emerge from this year’s IBC?

We expect to see a lot of companion devices, especially tablets, being utilised to deliver additional TV services. 3D TV has been the main talking point for the last two years and there continues to be heavy publicity surrounding 3D TV both in the trade and at a consumer level.

What will you be highlighting at IBC?

This year we’ll be showcasing our own line of companion device functionality.

What are your main goals for the next 12 months?

ANT is focused on delivering the best end user experiences, seamlessly merging broadcast and broadband services in to one intuitive user interface. In the midst of new technology developments, it’s essential that viewers understand their TV services and can get the most out of their viewing experience.

Do you have any IBC survival tips?

Research the exhibitors before you arrive. IBC is a large show so you need to know what you are looking for. Do your homework beforehand by reading the trade publications. Plan in advance and focus only on the areas of the market you are interested in.

ANT will be exhibiting at IBC on Stand 4.C98

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