Netflix


Parrot Analytics: Stranger Things and Black Mirror dominate in-demand originals in France

Netflix completely dominated Parrot Analytics ‘in-demand’ analysis of digital originals in France for the week of January 8-14, with Stranger Things and Black Mirror far and away the top titles. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across […]

TV is king when US consumers choose screen time

Up to 40% of entertainment time is spent watching television shows over other screen activities such as social media and gaming, according to a study of US consumers by Hub Entertainment Research. The study which featured 1,774 US consumers, who have broadband and watch at least 5 hours of TV per week, shows that when considering […]

Netflix bolsters Indian offer with new Discovery net fare

Netflix is attempting to make up lost ground in India by snagging rights to programming from a new local Discovery-operated network. Netflix has beaten off the likes of Amazon Prime Video to land programming from Jeet, a new channel launching in India next month on DTH and cable platforms. The deal means Netflix has exclusive […]

Netflix UK subs rate slows as Now TV gains – BARB

Netflix added new subscribers at a slower rate than SVOD rivals Amazon Prime Video and Now TV in the UK in 2017, but remains the dominant local payer, according to BARB research. Overall, 9.5 million households in the UK have at least one SVOD subscription, with Netflix taking 7.5 million of them. This equals a […]

Apple could buy Netflix – Citi analysts

The chances of tech giant Apple buying Netflix this year stand at around 40%, according to Citi analysts. Apple, which looks set to become the first US$1 trillion business, is set to repatriate around US$220 billion following US President Donald Trump’s corporation tax cut. Apple is believed to have more than US$250 billion to fund […]

Netflix’s Stranger Things takes top in-demand slot in Italy

Netflix’s Stranger Things topped the chart of most ‘in-demand’ digital originals in Italy in the week to December 30, according to the latest analysis by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan […]

Netflix ‘far behind’ in the Indian OTT market

Netflix is “far behind” other players in the Indian over-the-top video market, ranking fifth in terms of user numbers behind local and international rivals, according to new research. Hong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in […]

PwC: Netflix as popular as pay TV in the US

Netflix uptake is now as strong as pay TV use in the US with 73% of Americans taking each type of subscription offering, according to new research by PwC. The survey found that the proportion of US respondents who subscribe to pay TV has fallen from 79% in 2015 and 76% in 2016 to 73% […]

Stranger Things tops all-Netflix ‘in-demand’ list in Spain

Netflix’s Stranger Things was by far the most ‘in-demand’ digital original in Spain in the week commencing December 11, according to Parrot Analytics’ latest data on the market. However, it was Netflix that was the big winner in the week December 11-17, with every digital original listed in Parrot’s top 10 poll hailing from the subscription video-on-demand […]

Netflix localises in Greece

Netflix has localised its service in Greece, providing local language support and enabling payment in euros in the country for the first time. The subscription video-on-demand provider said that over 70% of the content on the platform is now subtitled or dubbed in Greek. The SVOD service is available on a range of devices in […]

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