UKTV has appointed Sinead Greenaway as director of operations and technology.
Greenaway joins from international talent and consultancy business The Lighthouse Company where she was managing director. She has also served as CEO of The Studios at MediaCityUK, now Dock10, and operations and IT Director for Virgin Media Television. At UKTV she will take charge of both technology and all operational activities when she joins the company next month. She will report to UKTV’s chief financial and operations officer Jan Gooze-Zijl.
The role is one of the new positions created as part of an expansion of UKTV’s technology and operations teams, which the broadcaster announced in November.
The expansion also follows the company’s move in July to its bespoke new office space in West London.
Gooze-Zijl said, “Sinead has a huge amount of business, technical and operational experience in media so she is ideally placed to implement our strategic objectives, continue our strong growth trajectory and build UKTV’s reputation for innovative and commercial leadership. I am confident she will fulfil her role of ensuring technical excellence for UKTV and I am delighted to be welcoming her to the company.”
Greenaway said, “I am thrilled to be joining UKTV at such an exciting time for the business. We plan to substantially increase both the amount of content we deliver to our audiences and the number of platforms through which we engage with them and this growth will be enabled by harnessing world class technology. I am excited to be working with such a dynamic team to build on a culture of innovation and operational excellence and genuinely can’t wait to get going.”