The BBC has launched a long-term research collaboration between its R&D department and universities looking into user experience and human computer interaction research.
BBC User Experience Research Partnership will explore “the potential of new forms of content and interaction in a multi-platform world, alongside new ways of producing media that will help make content more accessible to all audiences,” the BBC said.
It added that the outcomes will be shared with the industry to encourage “wider audience-focused innovation,” help define open standards and support the creative industries to produce engaging content in the future.
The academic partners involved in the research are The University of Bath, The University of Dundee, University College London, Newcastle University, The University of Nottingham and Swansea University. All have committed to support the initiative for at least four years.