thePlatform launches new HTML5-centric player

TV technology provider thePlatform has launched an enhanced video player centred on HTML5.

The company’s Player Service will now default to HTML5 players to render video quickly, but switch to Flash if needed, allowing consistent playback on websites and iOS, Android and Windows 8 devices, according to thePlatform.

“We’ve always supported HTML5, but the technology has matured over the past 18 months, and it’s now ready for primetime,” said Marty Roberts, senior vice-president, sales and marketing, thePlatform. “Companies are being swamped by the combination of devices and browsers needed to ensure their videos render well on their customers’ device of choice. Our new Player Service alleviates that challenge in an incredibly simple and cost-efficient way. HTML5 has become the lead technology that we recommend to our customers for publishing video across devices, and it has replaced Flash as the default setting in our mpx Player Service.”