TV manufacturer Sony is to use TV technology provider Rovi’s Advertising Network to make money from its connected TV platforms in Europe.
In collaboration with Rovi, Sony is enabling brands and agencies advertising in the UK, Germany and Italy to deliver campaigns on its connected TVs and Blu-ray Disc players.
In addition to supporting Sony in Europe, Rovi enables and sells advertising space on Sony Bravia TVs and select Blu-ray players in North America.
“Sony is a household brand and a leading manufacturer of connected TV devices, so they are a notable addition to the Rovi Advertising Network in Europe, which is already generating millions of meaningful impressions for advertisers on a weekly basis,” said Jeff Siegel, senior vice-president, worldwide advertising, Rovi. “We are happy to help increase Sony’s advertising revenue stream, while at the same time increasing our unique scale and inventory in the region, which will enable more brands to effectively reach TV viewers.”