Middle Eastern pay TV platform Etisalat is launching three channels from India’s Times Television Network. The company, which operates the e-Vision pay TV service in the United Arab Emirates, is launching Times Now, ET Now and Zoom as it looks to appeal to the growing South Asian community in the country.
The deal was announced by e-vision chief executive Humaid Rashid Sahoo, who said that the deal means it now has over 350 channels in 21 languages as well as more than 30 high definition channels.
Separately, kids channel KidsCo has struck a deal with Endavo Media, the OTT video services platform, that will see KidsCo launch VOD programming on Etisalat’s OnWeb Video Service, beginning in the UAE. Etisalat, which aims to build a worldwide presence in 18 countries, will provide subscribers across the Middle East and Africa with KidsCo content, on demand, in English.