Freeview launches new campaign

UK free-to-air digital-terrestrial platform Freeview has launched a new £4m (€4.50) national and regional marketing campaign.  

Created by Beattie McGuiness Bungay (BMB), the TV commercial, which is designed to communicate the value of Freeview’s offer, sees a motorcade of stars including descend on the home of an unsuspecting Freeview viewer, with a voiceover inviting viewers to “get the best TV delivered to your door, without any bills”.