Cable Congress 2015 Video Interviews – Severina Pascu, UPC Romania & Hungary

Low internet penetration gives cable room for growth in CEE, according to Severina Pascu, UPC Romania and Hungary. Demand for content is meanwhile following the pattern set in western Europe, with a growing number of people willing to pay an increasing amount of money for premium services.

Exclusively interviewed by DTVE at Cable Congress 2015, Pascu says that price competition remains challenging, but creating value and focusing on innovation will deliver something customers will pay for.