TDG: US legacy pay TV services to lose 26% of subscribers by 2030

US pay TV providers will lose 26% of their legacy subscriber base by 2030 amid growing competition from virtual pay TV providers, according to The Diffusion Group (TDG). The research and advisory firm said it expects legacy multichannel video programming distributors (MVPDs) to experience “considerable subscriber losses” in the coming years. TDG tips legacy pay […]

TDG: ‘skinny bundle’ TV online customers happy with value

Subscribers to virtual pay TV services “overwhelmingly consider service value to be very solid,” according to new US research by The Diffusion Group. The research firm found that 86% of subscribers to online ‘skinny bundle’ pay TV services rated service value positively – with 49% rating it ‘very good’ and 37% ‘good’. Only 11% of […]