Totalplay picks Acxiom for data integration

Mexican triple play services provider Totalplay has announced a partnership with customer intelligence company Acxiom.  The partnership promises to enhance advanced TV solutions in Mexico by combining Totalplay’s addressable demand-side platform (DSP) with Acxiom’s audience data segments. Marketers will be able to combine Acxiom’s data with insights from Totalplay’s subscribers to create addressable audiences. This […]

Food Network launches in Mexico with Totalplay

Scripps Networks Interactive channel Food Network has expanded into Mexico with the recent launch on fibre operator Totalplay’s TV platform. The culinary lifestyle channel launched earlier this month in high-definition via Totalplay on channel 226. “Food Network’s launch in Mexico marks a significant milestone for the company as we enter into one of the largest, […]

The QYou launches in LatAm with TotalPlay

Youth-focused broadcaster The QYou has partnered with Mexican triple-play provider, TotalPlay, in its first move into the Latin American market. The internet, TV and phone service provider will air The QYou’s linear channel on its IPTV service and plans to roll out a re-branded version of The QYou mobile app later this year. “We are […]

Cbeebies app launches with Mexico’s Totalplay

BBC Worldwide, the UK public broadcaster’s commercial arm, has secured a deal for its Cbeebies app pre-school kids service with Mexican telecom and pay TV operator Totalplay. The deal will make Spanish-language content specifically for preschoolers, including Zingzillas, Nina y las Neuronas, Charlie y Lola, Sarah y Pato and Baby Jake, available to Totalplay subscribers. The Spanish-language Cbeebies app is […]