TiVo Research

TiVo Research partners with Viacom

TiVo Research has partnered with Viacom to help boost the latter’s data and ad solutions – in the first such deal between TiVo Research and a media company. The TiVo subsidiary will provide second-by-second tune-in data, anonymously matched to online exposure and purchase data, which Viacom will use to boost its proprietary predictive targeting and […]

TiVo Research to make TV ratings data available for free

TiVo Research has announced plans to give away basic TV ratings data for free, starting in the first quarter of 2016.  TiVo’s US-based research subsidiary said its forthcoming platform for open TV ratings will be available to anyone and provide aggregated, national, programme-level ratings with basic age and sex demographics from TiVo Research’s more than 2.3 […]

TiVo Research partners with NinthDecimal

TiVo Research has partnered with mobile audience intelligence company NinthDecimal to launch LCI(TM) TV. This audience and measurement platform is designed to provide marketers with new conversion metrics that identify how TV advertising affects consumer behaviour. The offering is designed to measure the impact of TV ads on in-store visits and can be used for […]

‘Dramatic increase’ in TV multitasking, says TiVo

The past year has seen a “dramatic increase” in multitasking during TV viewing, with half of TV viewers now doing this according to the research division of DVR maker TiVo. TiVo Research’s second annual TiVo Multitasking and Social TV Survey found that 51% of respondents claimed to multitask “every time or almost every time” they watch […]