The Cable and Telecommunications Association for Marketing


Half of pay TV subscribers aware of TV Everywhere, says CTAM

Just 49% of multichannel video programming distributor (MVPD) customers aged 18 to 64 are aware of TV Everywhere features, according to research by The Cable and Telecommunications Association for Marketing (CTAM). The study, commissioned by CTAM and carried out in partnership with Hub Entertainment Research, found that 49% of MVPD customers said that they are […]