SVOD stacking – defined as subscribing to three or more streaming services – is on the rise both in the US and Europe, according to Ampere Analysis. According to the research outfit, the proportion of Internet users with three or more SVOD subscriptions has grown 6.6% since Q3 2018, while in Europe growth has been […]
The continued growth of the subscription video-on-demand market is being fuelled by ‘SVOD stacking’ as adoption among new customers slows, according to Ampere Analysis. The research firm claims that while Netflix is the dominant player in all but three markets surveyed, the service alone “simply isn’t enough” for many consumers, with service staking now the […]
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