Susan Agliata

YouTube: brands should act more like vloggers to reach viewers

Brands should think and act more like native YouTubers in order to engage a new generation of audience and consumer, according to YouTube executive Susan Agliata. Speaking at MIPTV yesterday, Agliata, YouTube’s head of branded content solutions, said that brands must create content that is dicoverable, relevant, authentic and consistent – producing videos that “your […]