Brands should think and act more like native YouTubers in order to engage a new generation of audience and consumer, according to YouTube executive Susan Agliata. Speaking at MIPTV yesterday, Agliata, YouTube’s head of branded content solutions, said that brands must create content that is dicoverable, relevant, authentic and consistent – producing videos that “your […]
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22 October 2020 @ 12:30:00 UTC
.@Technicolor partners with @Google for #AndroidTV hybrid device development digitaltveurope.com/2020/10/22/tec…
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.@SamsungUK expands reach of TV Plus AVOD and adds new features digitaltveurope.com/2020/10/22/sam…
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Deutsche TV-Plattform proposes plan for CI+ 2.0 roadmap digitaltveurope.com/2020/10/22/deu…
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.@DisneyPlusUK introduces GroupWatch feature #DisneyPlus digitaltveurope.com/2020/10/22/dis…
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