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Consumers expected to pay up to 30% more for 4K UHD

Video service providers and content makers expect consumers to pay up to 30% more for premium 4K UHD content, according to new research. According to the Irdeto-commissioned study, 64% of video service providers – including pay TV and over-the-top operators – and 73% of content producers believe that consumers are willing to pay 10% to 30% more […]