Smartstream.tv


ProSiebenSat.1 acquires programmatic ad leader

German broadcaster ProSiebenSat.1 has acquired a majority stake in advertising exchange platform Smartstream.tv, one of the major providers of video advertising space in Germany and Europe. ProSiebenSat.1 has held a 25% stake in Smartstream.tv since 2013, which it has now upped to 80%. The deal is subject to regulatory approval. “With annual growth rates approaching […]