SeaWell and Arris develop joint advertising solution

Technology companies SeaWell and Arris have developed an integrated advertising solution for multiscreen. The solution integrates SeaWell’s Spectrum IP session delivery controller technology into the SkyVision ad insertion platform developed by Arris. According to the pair, the joint solution provides dynamic format repackaging, per-session content management and analytics, zone-based, localised and targeted ad insertion, blackout […]