Channel 4 takes stake in digital magazine service Readly

UK broadcaster Channel 4 is taking a minority equity stake in the all-you-can-read digital magazine provider, Readly. The airtime-for-equity deal, struck between Readly and Channel 4’s Commercial Growth Fund, will see the broadcaster take the stake in exchange for airing Readly’s first TV advertising campaign across its linear channel network. “We are impressed by Readly’s […]