Ratings

Sky to ‘completely change’ the way it reports ratings

Sky is set to “completely change” the way it measures and reports on the performance of its programmes, claiming that overnight ratings “don’t tell the full story”. In an open letter published today, Sky UK’s director of programmes, Zai Bennett, claimed that when it releases a new TV series on-demand, alongside a traditional week-by-week transmission, […]

Netflix overhauls ratings system

Netflix has overhauled its ratings system, replacing its five-star scale with a “simpler and more intuitive” thumbs-up or thumbs-down. With the new system, Netflix will give a personalised ‘percentage-match’ score alongside the titles in its catalogue, based on how much it thinks a viewer will enjoy it based on their tastes. “The % Match is […]

Netflix rubbishes NBC ratings data

Streaming giant Netflix has slammed NBC numbers claiming to show ratings for shows such as Jessica Jones, Masters of None and Narcos. Netflix chief content officer called the data release “remarkably inaccurate”, and added: “I hope they [NBC] didn’t spend any money on it.” NBC last week released info from analytics firm Symphony Advanced Media, […]

NBC reveals ‘ratings’ for Netflix series

NBC has revealed what it claims to be ratings for key Netflix series. The US broadcast net hosted a press lunch at the Television Critics Association tour that it dubbed a ‘reality check’ of the current TV landscape. Using data from tech firm Symphony Advanced Media, which in turn used a 15,000 sample of 18-to-49s, […]