Olympics viewers set for second-screening

Close to two third of UK viewers of the Olympics on TV will use an internet-connected device at the same time, according to research by marketing technology outfit RadiumOne. Based on an online survey of 1,000 adults by Mindover, 64% of viewers will use a second-screen device, with online activity unrelated to the Olympics accounting […]

ITV taps RadiumOne to extend advertising reach

UK commercial broadcaster ITV has tapped programmatic advertising specialist RadiumOne to enable advertisers to buy spots online and on alternative devices based on viewing behaviour and levels of viewer engagement and sharing. ITV will launch Ad Sync+, which links its broadcast output to RadiumOne’s sharing data capability, allowing advertisers to reach audiences simultaneously across devices […]