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Broadcasters
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Sky Media joins ITV’s Planet V trial
UK broadcasters ITV and Sky have revealed Sky’s advertising sales arm, Sky Media will join…
Broadcasters
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ITV increases investment in data tech firm InfoSum to support ad strategy
UK media company ITV has increased its investment in data technology company InfoSum. Although it…
Broadcasters
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ITV launches Planet V ad platform
Planet V, the programmatic advertising platform from ITV, has officially launched. The British pubcaster said…