Olivier Laouchez


Trace forms US joint venture

Youth-focused channels group Trace has partnered with a group of investors including Wyclef Jean to launch a joint venture in the US. Trace USA will be majority owned by African-American enterpreneurs, with media veteran John Pasmore leading the venture. The shareholders include rapper Jean, clothing line Fubu co-founder J Alexander Martin, JKD Entertainment’s Karlie Lewis […]

Trace to launch separate Trace Urban feed for South Africa

Trace is planning to launch a separate, dedicated feed of its flagship music channel, Trace Urban, in South Africa later this year. Speaking to DTVE, Trace Group co-founder, chairman and CEO, Olivier Laouchez said the new feed would be available on MultiChoice’s DStv pay TV platform and marks part of a wider localisation strategy by […]

Trace and MTG look to Africa for growth

Trace’s strength in Africa was a key factor in Modern Times Group’s decision to acquire a controlling stake in the sports lifestyle and music broadcaster and the pair will jointly look to exploit free-to-air and non-broadcasting related opportunities across the continent, according to Trace CEO Olivier Laouchez. MTG announced it had taken a 75% stake […]

MTG tipped to win race for channel operator Trace

A deal for Trace is close to completion with the Modern Times Group tipped to beat rivals to an agreement to buy into the fast-growing international channels group. Trace has been seeking investment and a plethora of channel operators have expressed an interest with the number of parties understood to have looked at the privately-held […]

Trace to launch interactive music service and mobile brand

Trace, the French youth-focused thematic channel provider, is to launch a new personalised, interactive streaming music service, MyTrace, and a mobile phone brand. The music service will launch, initially in France, in the autumn and will be rolled out to other territories thereafter. The new mobile service, Trace Mobile, is a branded mobile phone service […]