MELS 2022


Starzplay to invest in Arabic content for younger audience

Dubai-based Starzplay is on the lookout for Arabic scripted shows skewing towards a younger adult demographic as it pushes into original content. Starzplay co-founder and CEO Maaz Sheikh said that that the MENA streamer is particularly looking to appeal to the “17 to 35-year-old segment”, speaking to DTVE sister title TBI at the Media & […]

Vice Media to launch news FAST channel

Vice Media is launching a new FAST channel dedicated to content from its Vice World News brand, DTVE sister title TBI has learned. The news channel will launch “very soon”, according to the group’s exec MD of distribution, Bea Hegedus, with the roll-out set for the US first. It will offer programming that is “adjacent” […]

Omdia: TikTok to overtake Meta and YouTube combined in video ads by 2027

Social media giant TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined. The findings, which were revealed today by research powerhouse Omdia at the Media & Entertainment Leaders Summit (MELS) here in London, showed that 37% of all online video ads would come […]