Mainstream national TV channels are losing their grip on viewers across central and eastern Europe as people turn to niche and thematic channels, according to Marcin Boroszko, CEO and president of the board at Poland-based advertising sales specialist Atmedia Group. Speaking at the Digital TV CEE Summit in Budapest at the end of last week, […]
Atmedia’s Marcin Boroszko talks to DTVE about the current woes facing the TV advertising business in CEE and possible avenues for growth.
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