CTV malware costing advertisers US$6 million per month identified

A prolific CTV advertising fraud scheme dubbed ‘SmokeScreen’ has been curbed by a New York software company. The SmokeScreen fraud allowed screensavers to hijack CTV devices to generate impressions, even when the screen is off.  The malware was delivered via a fraudulent screensaver application, and generated impressions using falsified data. The end-user would have no […]