ListenFirst


NBCUniversal signs social analytics deal with ListenFirst

Social analytics solution vendor ListenFirst has announced a partnership with NBCUniversal. ListenFirst, founded in 2012, also serves clients including AT&T, Condé Nast and Time Warner. The deal will see the broadcaster employ ListenFirst as one of its key partners for social analytics across its global brand portfolio of TV networks, stations and operators, along with […]