Linear TV


Freeview: death of linear TV ‘overstated’

The death of linear TV is not something that Freeview is experiencing, with the vast majority of people in the UK still tuning in live, according to Freeview managing director Guy North. Speaking on a panel debate at TV Connect yesterday, North said that there is a “danger of overstating” the change in viewing habits. […]

AOL’s Adap.tv incorporates linear TV into video ad platform

AOL-owned video advertising platform Adap.tv is making linear programming available through its service in a bid to offer video ad buyers “the best of both the TV and digital worlds.” Adap.tv said that the move would allow it to deliver to highly targeted audiences with greater efficiency and improve results for its clients. “While television continues […]

UK TV viewing still 98.5% done on traditional sets

A massive 98.5% of UK TV viewing was done on a traditional TV set last year, with viewing on devices such as tablets, smartphones and PCs accounting for only the remaining 1.5%, according to new stats. The research, by UK commercial TV marketing body Thinkbox and linear TV measurement firm BARB, claimed that the viewing […]

Amazon in talks over online pay TV service

Amazon has reportedly approached a number of large entertainment companies over plans to license live linear TV channels for a new online pay TV service.  According to a Wall Street Journal report, Amazon is in early-stage discussions with media companies, and has approached “at least three big media conglomerates” looking to secure rights to distribute […]