TV4 teams up with Bonnier sister company for e-commerce venture
Swedish commercial broadcaster TV4 has teamed up with Adlibris Group to launch a new e-commerce venture, Kökets Favoriter (Kitchen Favourites) and has set itself the goal of becoming the leading e-commerce provider for cooking, baking and tableware products. Both e-commerce specialist Adlibris and TV4 are backed by Swedish media giant Bonnier. Camilla Everberg, director of […]
