ProSiebenSat.1 strengthens ad tech play with Kairon acquisition

German broadcaster ProSiebenSat.1 has strengthened its move into the ad tech market by acquiring e-commerce marketing outfit Kairon. Cocomore AG-owned Kairon aggregates the advertising environments and data of over 80 online shops, an activity known as retail media. Advertisers can tailor and target their messages to what the shoppers are actually interested in buying. The […]