Ipsos MORI

Just 55% of UK viewers watch TV exclusively on a TV set

Just 55% of UK TV viewers claim they only ever watch TV on a TV set, as more people tune in on tablets and laptops, according to new research by Ipsos MORI. The ‘TV Nation’ research, carried out by IpsosMedia for TV body Thinkbox, found that even though BARB data indicates 98.2% of TV viewing […]

BARB takes ‘fresh approach’ to service contracts

The UK’s Broadcasters’ Audience Research Board (BARB) has extended two of its four main service contracts, and has announced plans to take a “fresh approach” to the other two. BARB has extended its contract with RSMB for survey design and methodology until the end of 2018. It has done the same with Kantar Media for […]

Affluent people in Europe ‘behind the digital curve’

Europe’s most affluent people are “behind the digital curve” when it comes to smartphone and tablet adoption, according to market research firm Ipsos MORI.  The Ipsos Global Affluent Survey 2014, which measures the habits of the top-earning 13% to 20% of adults, found that ‘affluents’ in the Middle East, Africa, Asia Pacific and Latin America were […]