Just 55% of UK viewers watch TV exclusively on a TV set
Just 55% of UK TV viewers claim they only ever watch TV on a TV set, as more people tune in on tablets and laptops, according to new research by Ipsos MORI. The ‘TV Nation’ research, carried out by IpsosMedia for TV body Thinkbox, found that even though BARB data indicates 98.2% of TV viewing […]