Interactive


Report: Netflix makes push into ‘interactive TV’

Netflix is set to allow users to choose how a TV episode or movie will end as it pushes further into interactive TV, according to a Bloomberg report. The first project to take part in the initiative will be Black Mirror, which is due to launch an interactive episode at the end of the year. Netflix animated […]

Immersive content and 360° video to generate US$6bn

Interactive and immersive content formats and 360° video will generate revenues of US$6 billion by 2022, according to ABI research. The research firm said that this type of content taps into the VR ecosystem and widespread support for app development on mobile platforms, citing experiments by major companies like BT, Deutsche Telekom and Netflix in […]

UPC Romania launches new interactive service

Liberty Global-owned cable operator UPC Romania has launched a new interactive service, designed to make it easier for viewers to find programmes of interest.  Zone Tematice is available to customers with a digital TV box and offers a new display screen where users can choose between different channel tiles, complete with EPG information, from a […]