Interactive Advertising Bureau

IAB Tech Lab releases targeted OTT ad guidelines

The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video ad experiences across smart TVs, connected devices and other OTT environments. The IAB Technology Laboratory’s ‘guidelines for identifier for advertising on OTT platforms’ provide instructions on best practises for delivering targeted ads, as well as controlling ad frequency and rotations. […]

US online video ad revenues hit US$3.3 billion

Online video adverting revenues in the US reached climbed 17% year-on-year in 2014 to reach US$3.3 billion (€3.1 billion), according to stats from the Interactive Advertising Bureau (IAB). Digital video advertising was classified by the IAB as a component of display-related advertising, which totalled US$13.5 billion in 2014. This accounted for 27% of overall digital ad […]