Hybrid Company


Markíza taps Hybrid for HbbTV interactive ads

Slovakian commercial broadcaster Markíza Group has launched interactive commercial advertising based on the HbbTV platform. The Markíza Group has begun offering HbbTV-based interactive advertising on its Markíza, Dajto and Doma channels. The group said it was offering commercial advertisers up to seven interactive ad types and a range of targeting methods. Markíza has tapped Prague-based […]