Generix Group

Ads on social networks unpopular and ineffective, says study

Advertising via social networks such as Facebook, Twitter and Google+ is both unpopular and largely ineffective, according to a study of French consumers’ attitudes by Ifop for Generix Group. According to the study of 1,006 people, 68% of interviewees thought advertising on social networks was unacceptable because they didn’t go on such networks to make […]